Below you can see the memo report we had to write to The board of directors of Stitch Wear about the urgent need of improving the company's Corporate Social Responsibility.
Memo Report
To: The board of directors
From: Tyrza Nanlohij (Head of PR)
Date: 25 October 2011
Subject: Action plan for improving CSR profile
Introduction
On October 20, the departmental heads discussed suggestions for improving the company’s Corporate Social Responsibility (CSR) profile. We cogently need to improve our CSR profile to show that we pursue child labor-free production processes and that we want to improve the working conditions in the manufacturing countries. We have agreed on the following plan of action to improve the company’s policy on corporate responsibility.
Manufacturing
Firstly, we agreed that there will not be any child employment under 14 anymore in the factories. It would be more effective if Stitch Wear goes in a partnership with the Ethical Trading Initiative (ETI). The ETI screens all suppliers against a sourcing code of practice. We can also send a manager to the manufacturing companies to directly run the production process. Therefore we can better keep an eye on the working conditions in the manufacturing countries.
Training and programs
Secondly, we propose educational training and health programs for children until the age of 16. Therefore we secure that child labor under the age of 14 is abolished. After the age of 16 the children will have the option for technical training, whereby children will have the choice to work in the factories after the technical training.
Marketing
Thirdly, we recommend to improve the reputation of our company. Thus, we think it is essential to create a new logo with ETI on it and to start a campaign about the health programs and the educational and technical training. We could also set up a sports event and create sports clothes with the new logo. If we make around 2000 pairs, it is not too costly. All in all, we will definitely improve our reputation.
Corporate Responsibility
Finally, we suggest that the Head of PR is the face of Corporate Responsibility. It is not necessary to create a new team under the supervision of a Corporate Responsibility Officer. That will be too costly.
Conclusion
The departmental heads strongly believe that these improvements are core to improving the company’s Corporate Social Responsibility. Although this will need a lot of research and discussion, we think that it is very important that these points are pursued. We believe that this is an essential investment for the reputation of the company.
We are looking forward to hear from you soon.
Tyrza Nanlohij
Head of PR
(S2037300)
(381 words)
No comments:
Post a Comment