Hazel product launch material

This week, I had to carry out a series of tasks in order to develop my vocabulary around the theme of strategy. Those tasks aimed to improve my use of language in this area so that I could write a professional press release. The task was to devise a new strategic plan for the company Hazel as a member of the senior management team. I had to help rebuild and improve Hazel's image around the world, and I had to improve sales and to fuel global growth.

Our new strategic plan consisted of a new brand name, a new product, a new mission statement.

We have devised the following brand name: 'Colori'. I think this is a catchy name, due to the Italian accent and 'Colori' resembles the word: Color. Hazel is a cosmetics and beauty products company, so I think 'Colori' matches perfect with the company.

Our mission statement is: "Colori's mission is to make the women of today feel confident and beautiful by bringing their true colors to life."

Our new product is a foundation and anti-ageing cream in one. You can read the press release of this new product below.

PRESS INFORMATION

LONDON, ENGLAND, November 29, 2011

COLORI’S INFINITY FOUNDATION

Colori Cosmetics has annunciated the launch of a newly-designed foundation, called Infinity. The foundation is a mixture of leveling make-up and an anti-ageing cream and is designed for women who often are anxious of getting older.

“An impressive appearance is very important for most women”, said John Parker, Colori’s Chief Executive Officer. “We have created a revolutionary formula to support those women, by assembling an anti-age serum with a revived foundation. Infinity will reenergize overworked skin, whereby our customers will look fresh and will feel comfortable all day long”

One of the features of Infinity is the long lasting coverage for more than 24 hours. It contains a moisturizing cream, which will nourish the skin and simultaneously will camouflage the unevenness. Therefore, women will feel natural and comfortable throughout the day. Through the new pump design of the bottle, the foundation is more easily to apply than ever. Furthermore, there is a wide range of flawless-looking tints, whereby there will be a best suit for every woman; from a very light skin, to a very dark one, and everything in between. Infinity perfectly matches the complexion and texture of the skin.

The new anti-ageing foundation of Colori, with a wide range of tints and the new pump design will be available in exclusive cosmetic stores on December 8^th

END

ABOUT COLORI

Founded in 1972, Hazel was one of the world’s largest direct sellers of cosmetics and beauty products. By the 1990s, the sales had begun to decline. Since the last ten years the company is struggling with serious problems. Therefore, a new CEO has been appointed to devise a new strategic vision for the company. Since last month, the company continued under the brand name Colori. From now on, the company is working on improving the brand image by developing innovative products, a new brand logo etc. The products of Colori are available in exclusive cosmetics stores.
Contact information: Coloricosmetics@gmail.com